Building best-in-class social commerce

products that will be used by millions of

companies and people worldwide.



simplby brings the world of Korean inspired fashion all in one place, making it easy for global shoppers to find and purchase items from top Korean fashion stores. Users can simply search for a brand or product and simplby will instantly match them to the brand or item they are searching for from our retail partner sites. Once they are ready, they can purchase the item directly from the retail site or request simplby to purchase and deliver the item to them.

Next generation social commerce platform

We are excited to announce a new incentive based social commerce platform that will change the way consumers search for products and shop. Stay tuned for updates on launch date!


Sangwoo  Song  
Co-founder, CEO

  • Vice President, Isola Capital Hong Kong
  • System Engineer, Samsung Electronics
  • MBA , USC Marshall School of Business
  • Computer Science, Yonsei University

Vincent Koo  
Co-founder, CEO

  • Director, Global Digital Marketing, Cheil Worldwide
  • MBA, USC Marshall School of Business
  • Political Science, UCLA

Hagos Alema  
Full Stack Developer

  • Lead Full Stack Developer, Rhythmn
  • App Developer, Yesakor Technologies
  • MS in Computer Engineering, Seoul National University

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